Jonathan Weiss Explains How Businesses Have Adapted to Social Distancing at Work

The COVID-19 pandemic has brought with it a whole new set of rules and restrictions, one of the most important of which is social distancing. Individuals and businesses alike have had to adjust to this new reality, whereby being in close contact with anyone from outside your household is considered risky. Thankfully, businesses have shown impressive innovation in the various ways they’ve adapted to social distancing.

Jonathan Weiss, a real estate professional from Greenwich, Connecticut, provides his insight into the top four ways that businesses have managed to adapt to social distancing at work.

Hosting Virtual Events

Jonathan Weiss Greenwich Host online events

According to Jonathan Weiss of Greenwich, CT, one way that businesses have adapted to new social distancing protocols is by hosting virtual events. From internal staff parties to entirely virtual conferences, businesses have been forced to acknowledge that in-person gatherings will not be possible for a while longer. Thus, rather than continuing to postpone key events, they are opting to host them virtually. Studies show that virtual events are up by 1,000% since the pandemic began. Workshops, webinars, meet-ups, and live sessions are being hosted all over the world. One key benefit to making events virtual is that it has the possibility to increase attendance exponentially. Not only is it more convenient to attend an event from the comfort of your home, but it means that people who don’t live in the city or even country in which your business operates are now able to log on and attend a workshop that they otherwise would never have been able to attend.

Shift to Online Sales

Jonny Weiss of Greenwich, CT, claims that the main way businesses have adapted to social distancing in the workplace is to shift to online sales. For companies that already had a business model that relied heavily, even solely, on online sales, this doesn’t represent a huge change. But for businesses who were primarily brick and mortar, or perhaps had an online presence but were equally focused on e-commerce and traditional retail, this shift to online sales represents a major shift in how they do business.

With many stores shuttered back in the Spring, businesses were forced to shift their focus to their company’s website and social media pages in an attempt to turn a profit amidst the pandemic. Although this transition presented a challenge for many companies, the benefits of virtual sales are endless. E-commerce is 24/7, meaning you have the potential to make sales at all hours of the day and night. Further, it opens up your business to a whole host of customers who do not live near one of your retail locations. Plus, this temporary shift to online sales doesn’t mean you have to abandon traditional retail permanently. It simply provides a secondary revenue stream that you can benefit from should stores shut down again.

Offering Curbside Pickup or Delivery

Jonathan Weiss Greenwich on Offering Curbside Pickup or Delivery

A third way that businesses have adapted to social distancing is to offer curbside pick up and delivery. Curbside pickup is low risk, high reward, as it keeps your staff and customers safe while still allowing you to sell your product. Jonathan Weiss says that many businesses have introduced curbside pickup as follows: They enabled people to place orders easily online, they posted clear instructions on how the curbside pickup process works on their website, and they promoted their new curbside pickup option to their customers. In addition to curbside pickup, businesses have started focusing on delivery, by expanding their delivery radius and offering discounted delivery options (such as free shipping when you spend a certain amount). Both of these methods keep people safe, while also allowing businesses to make sales during this tough time.

Weiss on Hiring Experts

Finally, Jonny Weiss of Greenwich, Connecticut, claims that one of the best things a business can do to adapt to the new reality of social distancing is to hire a professional to help. Working with experts in their field is a must if you’re a business owner who doesn’t know where to start regarding the new COVID-19 restrictions. A professional will be able to help you plan out and invest in spaces and strategies that work for your business. For example, if online sales have become your business’’ primary revenue stream and you’ve decided you want to reduce your number of physical locations, then a real estate expert could advise you on the best way to go about that. Alternatively, if one way you’ve adapted to the pandemic is by having your staff work remotely, then you may be considering downsizing your office space, as a large office is no longer necessary. Again, it’s a good idea to hire an expert who knows the real estate market and can help you find exactly what you’re looking for.

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Raised in Greenwich, CT. This blog is meant to share my thoughts and ideas to the world